Objective
Collaborate across divisions of Sony to create a first of its kind listening Experiment in celebration of the release of Kane Brown’s sophomore album, especially for high value fans and industry stakeholders.
FAN FIRST LISTENING EVENT
SETTING THE STAGE
outfitting fans with the EAR DUO
AMp me live stream technology
“PLAY THE RECORD”
Meet + greet
SOCIAL CHATTER
exclusive content
INDUSTRY EVENT
GUESTS WERE GIFTED THE XPERIA EAR DUO
SOCIAL CHATTER
AMPLIFICATION
“things heated up when the man of the hour himself, Kane, greeted fans and media, thanking everyone for attending his listening party”
HOLLYWIRE COVERAGE
XPERIA SOCIALS
We recently brought the #Xperia Ear Duo to the Kane Brown #Experiment album listening event for a private silent party. Click the link to learn more about how the Ear Duo is changing the way you stay connected with the world. https://t.co/8Ht44ZZWxQ pic.twitter.com/ToAmDqtXHy
— Sony Xperia US (@SonyXperiaUS) November 13, 2018
Last week in Nashville, we tested out the Xperia Ear Duo while listening to Kane Brown’s newest music. Listen to #Experiment, available today: https://t.co/mDez2wQRNt pic.twitter.com/7htKlbx8ie
— Sony Xperia US (@SonyXperiaUS) November 9, 2018
We had the chance to talk to some attendees at the Kane Brown album listening party about their Ear Duo experience and this is what they had to say. pic.twitter.com/sRFwZXY7rR
— Sony Xperia US (@SonyXperiaUS) November 15, 2018
SONY MOBILE X SONY MUSIC NASHVILLE