oBJECTIVE
Create a one-of-a-kind splash in the epicenter of entertainment during Kane Brown’s album release week – a celebration for the fans, amplified by the power of Madison Square Garden and Budweiser.
ANNOUNCE
PRESS RELEASE
NASH FM ANNOUNCE
ON SALE
MSG OOH VISIBILITY
8 DIGITAL BOARDS LOCATED AROUND MSG ARENA ABOVE PENN STATION
RADIO PROMOTION
WJVC MY COUNTRY 96.1
60 :30 COMMERCIALS
GIVEAWAY – 10 PAIRS of TICKETS / EACH PAIR RECEIVES A MIN OF 10 MENTIONS BETWEEN JOCKS + PROMOS
NASH NIGHTS LIVE
SETTING THE SCENE
CLUB BAR & GRILL
HULU THEATER ACTIVATION SPACE
VIP PRE-SHOW HANG
FAN FIRST ACTIVATION
CUSTOM LEATHER STAMPED KOOZIES
PHOTOBOOTH
MERCH BOOTH
SHOWTIME!
SEAFORTH
social successes
Gained 500 new Instagram followers instantly following their performance
Gained 626 followers total across all platforms
VIDEO CONTENT
KANE BROWN
SUPERSPHERE VR
SOCIAL ENGAGEMENT
Still can't get over how amazing this concert was @HuluTheaterMSG last night! Thank you @kanebrown we had a great time! Just one more day till #experiment drops! @AnthonyCipria16 @NASHFM947NY @TasteOfCountry @NashCntryDaily pic.twitter.com/fKOHXJ9q9X
— Jenny Cipriani (@jencipriani13) November 8, 2018
I just want to be good as you 🌟 pic.twitter.com/x9TD9Cqs0f
— Hulu Theater at MSG (@HuluTheaterMSG) November 8, 2018