For a second year, Sony Music Nashville and Sarah Cannon, continued their community engagement collaboration during CMA Fest, bringing together Nashville’s country music community and fans to support and educate people facing cancer. During the four-day event (June 6-9), Band Against Cancer sought to engage with tens of thousands of country music fans from around the world through activations at Fan Fair X and at Omni Nashville Hotel.
PRESS & PROMOTION
BAND AGAINST CANCER at fan fair x
Old Dominion Strong Song Happy Hour Winners!
Strong Song Happy Hours
Strong Song Sweepstakes
Band Against Cancer Prizes
Band against cancer at Omni Nashville
In-room branding at Omni Nashville Hotel