BRAD PAISLEY 2017 CAMPAIGN
PRESS ANNOUNCEMENT
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Honored to partner with @BACSarahCannon this year and humbled that they are using "Today" as their anthem. https://t.co/eoxUz25J1t pic.twitter.com/V2E2jfZfGd
— Brad Paisley (@BradPaisley) April 24, 2017
National Campaign 8/7 – 10/29/17 | Concert Contests 8/28 – 9/12/17
Cumulus / WWO and Sarah Cannon teamed up for a national campaign supporting Band Against Cancer. Messages were voiced by Brad Paisley and reenforced with endorsement support from Nash Nights Live, Bob Kingley Country Top 40, Lisa Taylor/KPLX-Dallas, Ty, Kelley & Chuck / WKDF-Nashville, and Marty McFly/WSM-Nashville.
In addition, Nash Nights Live and Bob Kingsley ran promotions giving one lucky listener and their friend got the chance to flyaway to Nashville to attend the Band Against Cancer concert and meet Brad Paisley backstage!
29,021,055 Impressions
NASH NIGHTS LIVE takeover
Brad Paisley “took over” the Nash Nights Live studio on 4/24 thanks to Band Against Cancer!
BAND AGAINST CANCER INTEGRATIONS
- 2 BAC “Thank You” mentions during takeover (intro and at end of takeover)
- 4 :15 BAC Messages about the cause during show
- 12 :30 BAC Messages pre, during, and post broadcast to reinforce the brand message and cause
Regional airchecks
KEY MARKETS COVERED
Dallas, Nashville, Denver, Newport/VA, Jacksonville/FL, Pensacola/FL, Roanoke/VA, Colorado Springs/CO, Tyler/TX, Columbia/MO, Wichita Falls/TX, Abilene/TX
opry show flyaway sweepstakes
Stations / shows gave listeners the chance to win a trip to Nashville to meet Brad. Stations promoted the giveaways with broadcast messages, social media, and on their websites, all presented by Band Against Cancer.
ON-AIR GIVEAWAY ITEMS
Participating outlets will received the following:
1 Brad Paisley Signed Acoustic Guitar
20 Signed LOVE & WAR CD’s
ON-AIR FLYAWAY
Participating outlets received ONE flyaway to run on air courtesy of Sarah Cannon & Band Against Cancer including:
Roundtrip airfare for winner + guest to Nashville, TN
Hotel Accommodations
2 tickets to the Grand Ole Opry to see Brad Paisley perform
air checks
homepage takeovers
Prominent Homepage Promo NASH Nights Live 8/28 – 9/2
Prominent Homepage Promo Bob Kingsley Country Top 40 8/25 – 9/12
TEXT TO WIN
Text Contest on NASH Nights live
8/28 – 9/2
Contest Total Entries: 7,523
Text Contest on Bob Kingsley Country Top 40
8/25 – 9/12
Contest Total Entries: 14,532
social media posts
Really? Can I please!!!! RT @KickSomeNash:Have you entered our @BradPaisley contest?You could MEET him in Nashville!https://t.co/k5Ic2YUp8s
— Brad Paisley (@BradPaisley) August 29, 2017
TEXT TO ENTER TO WIN A TRIP TO Meet BRAD PAISLEY
— CT40 (@bobkingsleyct40) September 7, 2017
at the #BanAgainstCancer Concert in Nashville!
HOW TO ENTER HERE: https://t.co/MGkTe0OJ5Z pic.twitter.com/frmMz8BN9E
NATIONAL PHASE 1 (4/24 – 5/1)
2,726,000 Impressions
NAtional phase 2 (9/18 – 11/20)
31,562,300 Impressions
national spots
FIGHT
PREVENT
Survive
LOCAL MARKET Spots
Airchecks
syndicated programs
as of 6/19
Total Impressions: 27,166,668
album purchase incentive
Fans had the opportunity to purchase a copy of 'Love and War' for themselves which would trigger a donation of a copy to a cancer patient.
INFLUENCER event ATTENDEES INCLUDED...
Kimberly Williams Paisley, John Fogerty, Timbaland, Bill Anderson, Lon Helton, Cody Alan, Steve Buchanan, Pete Fisher, Leslie Fram, Robert Deaton, Blair Garner, Chris DuBois
… and representatives from the following major media outlets: Taste of Country Nights, Nashville Country Club, Taste of Country Nights, The Morning Hangover, Ty, Kelly & Chuck, Opry Entertainment, Cumulus Media, Boot Barn, All Access, TasteOfCountry.com, Nash Nights Live, Blair Garner Show, CMT.com, Nash615, Rolling Stone Country, Big D & Bubba, American Country Countdown, Tony & Kris, Sounds Like Nashville, The Tennessean, Slacker Radio
RADIO REMOTES
NATIONAL OUTLETS
- Cody Alan
- Ty, Kelly & Chuck (AMS)
- NASH Nights Live
- The Blair Garner Show
- American Country Countdown
- The Morning Hangover
- Tony & Kris
- Big D & Bubba
- Opry.com
- TasteOfCountry.com
- Taste of Country Nights
- Slacker Radio
- Sony Audio Prep
- Sounds Like Nashville
LOCAL OUTLETS
- WSIX | Nashville, TN
- WSM-FM | Nashville, TN
- WSM-AM | Nashville, TN
- KASE | Austin, TX
- KAJA | San Antonio, TX
- KSCS | Dallas, TX
- KPLX | Dallas, TX
- WKHK | Richmond, VA
- KBEQ | Kansas City, MO
- KUAD | Ft. Collins, CO
- WTCR | Huntington, WV
- WOVK | Wheeling, WV
- KJKE | Oklahoma City, OK
- WGNA | Albany, NY
- WUSN | Chicago, IL
- WNSH | New York, NY
- WQDR | Raleigh, NC
- KRTY | San Jose, CA
- WUSY | Chattanooga, TN
BRAD PAISLEY AIRCHECKS
DEE ANNA SMITH AIRCHECKS
CMT Radio live with cody alan
WTCR-FM | HUNTINGTON, WV
WGNA FM | ALBANY, NY
WOVK-FM | WHEELING, WV
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pre-show reception
NASHVILLE AIRPORT
DIGITAL BOARDS
Facebook Activity Overview
TOP POSTS BY ENGAGEMENT
AUDIENCE GROWTH
PAGE impressions
PUBLISHING BEHAVIOR
VIDEO PERFORMANCE
audience engagement
demographics
twitter activity overview
top tweets
Last year, there were more than 45,000 new cases of pancreatic cancer in the U.S. alone. Help educate yourself and your loved ones at https://t.co/6SUexGSpCi #bandagainstcancer pic.twitter.com/KRAQwx4Rig
— Band Against Cancer (@BACSarahCannon) November 20, 2017
November is Lung Cancer Awareness Month - an important time to educate yourself on the effects of smoking and how you can be proactive in your lung health. Learn more from Sarah Cannon https://t.co/jXJCRdVJPt. #LungCancerAwarenessMonth pic.twitter.com/E7fSAQr1LU
— Band Against Cancer (@BACSarahCannon) November 16, 2017
Today is World Kindness Day! Spread a little love to those facing cancer by writing a letter today at https://t.co/moMIjPsO3B #WorldKindessDay #bandagainstcancer pic.twitter.com/o00NHgDY23
— Band Against Cancer (@BACSarahCannon) November 13, 2017
